Titan, the Tata enterprise, has been quite aggressive when it comes to innovation. The company now has a presence in eyewear and precise engineering segment apart from its flagship products, watches and jewellery. It is also experimenting with non leather bags, belts and other accessories, pens, steel and even silver. The company wants to get into silver watches and jewellery so it is currently working to perfect a technology that will ensure that the silver does not get tarnished. It has started a new chain, Helios, where it is also retailing competing brands like Fossil and Seiko. Good quality and design has been the winning combination for the company. Now the company is looking at newer categories, especially those categories where there is no large organized player.

Yum! Restaurants, the owner of KFC, Pizza Hut and Taco Bell, expect revenues of $1 billion by 2015. The company has been investing heavily to create a robust innovation pipeline. Its innovation centre, located in Gurgaon houses teams kitchen labs with teams of chefs, hotel management graduates and other food technologists. The company has innovation days where various stake holders and departments come together under one roof and they have only one agenda in hand – out of box ideation. The centre helps the company to perform tests before launching a product in a controlled manner. The centre has created many new flavours.