Now that you have some fan following, the next question is how to make that page a selling point? A lot of people are actually confused as to how an entire transaction can take place on Facebook. The reason of this confusion is simple. A lot of companies that have Facebook pages have features up to adding an item to a card. If somebody wants to pay then they are redirected to a different page and hence the confusion. Well, we will answer this question but we would like to start from the beginning of where we left before.

After you have some fan following on your Facebook fan page you would most probably like to make that page a selling point. Well, that is not very difficult. All of us have seen how items are listed on eBay and Amazon. There are applications on Facebook that can do that for you for free. You can create a similar looking page which will have all the details of your products. Give them offers that aren’t available otherwise. Entice them to buy from this page. Give them the option to view reviews from people who have bought and used the product.

Now, there are applications on Facebook like Payvment which can be used for fcommerce. These applications utilize PayPal’s ‘Adaptive payments’ API and gives the user a complete Facebook shopping experience. More importantly, once you have added the application to your fan page, it gives you options of adding and managing your products within the application. There are other tools like Beeshopy which can be used for the same purpose and which provide some additional features like product listings. All in all, these applications have made Facebook a big market which can be used as a one shop stop for everything! It is a hot new channel for big and small merchants so what are you waiting for? Join the bandwagon.

Mirk

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