Tata Docomo has turned thousands of its retail shops in experience stores where one can come and experience the features of Tata Docomo 3G. The company also conducted a lot of outdoor campaigning activity, some of it being very innovative in nature.
Reliance new campaign for Reliance 3G is quite mundane. Though the ads go on explaining about the new services that are being offered it fails to generate any excitement about the brand. The ads lack the energy and the hoopla that has been created around 3G by other brands.
Aircel has moved up the ranks pretty quickly and I feel this is due to its connection with the Indian cricket team captain, MS Dhoni. It is offering quite a lot in the 3G network. It has been quite innovative in its offerings.
Idea 3G is again, I feel not a very good campaign by Idea. After a very successful ‘What an Idea’ sirji campaign featuring Abhishek Bachchan, the present ads haven’t done a bit to woo its audience. It is just another campaign to me. In fact I was a bit disappointed after seeing these ads.