Looks like Facebook is finally going to have an answer to Wall Street’s big question about how it is going to make money. The official invitations to members of the press have been sent and the conference is on November 15 at FAO Schwarz in Manhattan. Although a bit delayed, majorly due to Hurricane Sandy, this conference will be centered around Facebook Gifts, the company’s e-commerce initiative.
The company began rolled out its Facebook Gifts app on Sept. 27, but only to members in the United States. About 2 weeks back, the company added the ability to donate to a charity.
Facebook’s popularity has been going down and I have also written about it multiple times. But this is a very smart initiative by the company. In case you are not aware about how Facebook Gifts work, here is the link that explains it in detail
It’s too early to say but if introduced in the right way, being very simple to use by the user and intuitive for the sender and the receiver, it is very scalable. Social gifting has been a huge market and it always will be.