Christmas, ThanksgivingThe shopping season has started early this year.  E-tailers are trying their best to get a bigger share of the pie. Black Friday and Cyber Monday sales, this year, are starting much earlier than last year. Walmart, will kick off its Cyber week sale on Saturday, November 24 and the sale will go on through 2nd December. Amazon’s Sales starts today. And the customers are responding.

 

Paypal claims that the official US shopping season started on September, 30. Fab.com has reported an increase of 400% in its sales as compared to last year. There are other signs as well. UPS is forecasting to deliver 527 million packages between thanksgiving and Christmas, up from 480 million last year.

 

There is a negative side to it as well. We only like things as long as we know that it is for a limited time. If we know that a Sale would always be there, would we be interested? I don’t think so. Things that are there for a limited time have a perceived value that is much greater than the perceived value of the same thing for a greater period of time. Less perceived value would mean less interest in buying which could lead to a decrease in the size of pie.

 

Let’s hope that the Big E-tailers have kept that in mind.  Happy shopping!

 

Mirk

Our Market Research

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