While the billion dollar legal duel continues, Samsung has toppled Apple in terms of sales in major markets. Although Apple had demanded a ban of various Samsung mobile phones, Samsung continues it spread its dominance across the globe. As per Telegraph’s latest report, Samsung’s Galaxy S III, S II, Galaxy Ace, Galaxy Ace II and Galaxy Note II all feature in the top ten mobile phones in Britain.

 

The evidence of Samsung’s reign can be further acknowledged by the fact that the most watched Tech Ad in the year 2012 was the Samsung’s iPhone-Bashing ad , a spot owned by Apple last year . Not only this, Samsung has grabbed 4 out of top 10 spots in that category.

 

samsungWhereas, Apple iPhone 5 launch was delayed, Samsung revealed plans to launch the next generation Galaxy S device (Samsung Galaxy SIV) in April, 2013. It is under development and is codenamed Project J. People are already excited. Some rumors say that the Samsung Galaxy S IV will have a 4.99-inch Super AMOLED display with 1920*1080 resolution, giving it a pixel density of 441PPI. Other rumors indicate that the Galaxy S IV will feature a 13-megapixel camera, a significant upgrade over the Galaxy S III’s 8-megapixel rear shooter. Some even say that it may have a revolutionary unbreakable screen.

 

What will the actual specifications be is not the question but what will Apple do about Samsung’s rising domination is what everybody would like to se? Filing legal suits was a mandatory action on behalf of Apple, but that is not the only action it should take.

 

Mirk

Our Market Research

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