The concept of Impulse buying as a marketing tool has been explored since the 1950’s. Impulse buying can happen anytime and anywhere.
Has this ever happened to you? You look at an offer that seems so very attractive at that time that you think it would be foolishness to avoid it and hence you purchase it. After some time you realize that that purchase was not really necessary. I am sure it has happened to most of us. It is the instant gratification of that moment of making that purchase which leads us to that trap.
Social media and ecommerce has further enhanced our impulse buying tendencies. Now we can buy anytime and anywhere. Advertisements with seemingly lucrative offers are all over our emails, work pages, personal pages, social networks, in fact anything we view on the internet.
Soldsie has gone to the next level to lure consumers into impulsive buying by uniquely combining social media and ecommerce. The concept is simple. If you have something to sell, post a picture on Facebook, if a user wants it, just comment ‘sold’ and Soldsie will do the rest. The concept is very powerful. It costs nothing to say sold and to avoid cognitive dissonance people are more likely to make the purchase once they have made a commitment in front of the world. The process is almost frictionless. Whether good or bad, Soldsie’s ‘comment commerce’ has been successful in further enhancing our tendency to buy impulsively.
Photo Courtsey: CrunchBase