Recently we did a market research on ecommerce and other online commerce platforms and solutions. We will provide the full report in some parts. Here is the fourth one.
Expectations from ecommerce providers
The ecommerce provider should be able to provide these capabilities:
Basic Capabilities that include:
- Creation and management of Web storefronts
- Product visualization
- Shopping cart management
- Personalization
- Transaction management
- Taxation
- Settlement
Middle Level Capabilities
- Interactive Site Presentation
- Order management
- Analytics and reporting
- Search engine optimization (SEO)
- Multiple browser support
- Site merchandising management
- Site/product search
- Customer/account management
- Customer community management or participation
- Integration with social media
- Warranty/returns management
- CPQ
- Mobile stores
Advance Capabilities
- Lead management
- Integration capabilities
- Product management
- Content management
- Multichannel selling
- Interactive selling
- Campaign management
- Locator and matching
- Personalization/preference profiling
- Entry and management of large orders, ordering from sales contracts, and distributed order management
- Management of certified partners and product entitlement
- Internationalization and multisite management
Mirk